How to Communicate with Job Candidates
Narinder Hammond, Partnerships Director at LaunchPad and Jodie Grove, Client Partner at Meet & Engage recently hosted a webinar to explore the do's and don'ts for creating an awesome candidate experience.
Using the latest in recruitment technology and advanced automation how do you move potential candidates from interested to invested in what you’ve got to say? Here are their do’s and don’ts for in-house recruiters.
Create touchpoints across a variety of channels. This could include live engagement touchpoints such as live chat, 1:1 chats and group chat including polls. Candidates also want to be able to find answers in their own time so channels like video enable them to carry out research outside their own working hours. You need to provide a number of ways to engage and bear in mind that people expect instant answers - they aren’t prepared to wait days or weeks.
Provide an opportunity for candidates to talk to their peers – they trust them more than they trust the corporate brand. Meet & Engage’s research shows that candidates want to be part of a conversation (rather than just being broadcasted to) regardless of the stage of the hiring process. Candidates don’t want to be told things, they want to be shown things, to have inspiration to cling on to. They need to interact in order to be able to connect - which builds rapport and loyalty and is proven to reduce reneges (drop-outs between offer and day one).
To be informed is to be empowered. Candidates who are well informed can be their best when they get to assessment or interview stage. Remember that your audience wants to hear from you – and this is especially true when it comes to under-represented groups who need honest approachable employees to talk from their experience.
When the essential processes have to be done by recruiters, the value add is lost. By bringing in advanced automation, organisations buy back time for recruiters to work on candidate engagement - building connection and buy-in to the company and bringing the human touch when it’s most needed. Technology has the potential to free up recruiters to make your recruitment process more successful.
And the don’ts…
Consider what you really need to know and when. Are you collecting irrelevant information that increases the risk of drop-outs? Do you really need to use psychometrics? One LaunchPad client collects only first name, surname, email address, salary expectations and location at the first stage of recruitment. Additional information is collected after initial screening and assessment.
Just sending out emails isn’t communication, there needs to be an opportunity for a dialogue with your candidates. 84% of candidates feel that regardless of whether they chose to join a company, how they were treated during the recruitment journey was a very important factor in influencing whether they’d recommend that organisation as an employer to others.
We like to understand why we have to do something so make sure you share the process with your candidates. Remember that 60% quit recruitment processes due to their complexity.
Candidate engagement doesn’t have to be time consuming. By using technology to build in a variety of touch points and ways to communicate you can ensure your candidate journey is engaging. Automating steps of the journey means recruiter’s time can be freed up to bring the human touch where it’s needed.
You can listen to the full webinar on The Do's and Don'ts for Candidate Engagement here.